Rose Bartolo founded The Shape House with a vision to democratise the luxury wellness experiences that were once exclusive to celebrity circles. With over a decade of experience in the wellness and retail industries, Rose discovered infrared therapy during her own wellness journey after struggling with chronic stress and fatigue from her demanding corporate career.
“I first experienced the transformative power of infrared therapy at an exclusive urban sweat lodge in Los Angeles,” Rose recalls. “The results were immediate and profound – better sleep, increased energy, and a sense of wellbeing I hadn’t felt in years. But I was frustrated that these benefits were only accessible to a select few with the means to visit high-end wellness centres.”
Drawing from her background in business development and her passion for wellness accessibility, Rose spent two years researching and developing partnerships with leading infrared technology manufacturers. Her mission became clear: bring professional-grade infrared therapy directly to people’s homes, making the celebrity wellness secret accessible to everyone.
Rose holds a Bachelor’s degree in Business Administration and is a certified wellness coach. When she’s not leading The Shape House, you’ll find her practising yoga, exploring new wellness trends, or enjoying her daily infrared sauna session at her home in the Cotswolds.
William Dalby brings over 15 years of editorial expertise to The Shape House, having previously served as Health & Wellness Editor for several leading lifestyle publications. His passion for evidence-based wellness content and ability to translate complex health research into accessible, engaging articles makes him an invaluable part of our team.
William’s journey with The Shape House began when he was assigned to write a feature article about the rise of at-home wellness technologies. “I was initially sceptical about infrared therapy,” he admits. “But the more I researched, the more impressed I became with the substantial body of scientific evidence supporting its benefits. When I actually tried it myself, I was converted.”
As Chief Editor, William ensures that all content published by The Shape House meets the highest standards of accuracy and reliability. He works closely with medical professionals and wellness experts to fact-check claims and provide readers with trustworthy, science-backed information about infrared therapy and holistic wellness.
William holds a Master’s degree in Journalism from City University London and is a member of the Guild of Health Writers. He’s particularly passionate about debunking wellness myths and helping people make informed decisions about their health. Outside of work, William enjoys hiking, reading medical journals, and experimenting with new wellness protocols at his home in Brighton.
Sarah Neeson specialises in creating compelling, relatable content that helps people understand how wellness practices can fit into their everyday lives. With a background in health communications and lifestyle writing, Sarah has a unique talent for making complex wellness concepts accessible and actionable for busy individuals.
Sarah’s personal connection to The Shape House runs deep. “I discovered infrared therapy during a particularly challenging period when I was juggling a demanding job, young children, and caring for an elderly parent,” she shares. “I was exhausted, stressed, and struggling with poor sleep. A friend recommended I try infrared therapy, and within weeks, I noticed significant improvements in my energy levels and overall wellbeing.”
Her writing focuses on practical wellness integration, helping readers understand not just the benefits of infrared therapy, but how to realistically incorporate it into their daily routines. Sarah’s articles often feature real customer stories and practical tips for maximising wellness benefits at home.
Sarah holds a degree in Communications and is a certified holistic health coach. She’s particularly passionate about women’s wellness and stress management. When she’s not writing, Sarah enjoys pilates, cooking healthy meals for her family, and, of course, her daily infrared sauna sessions at her home in Surrey.
Gilbert Greenway combines technical expertise with a deep understanding of user experience to ensure that every aspect of The Shape House platform delivers exceptional value to customers. With over 12 years of experience in e-commerce and product development, Gilbert has worked with leading retail brands to create seamless digital experiences.
Gilbert’s introduction to The Shape House came through his work in the luxury home appliance sector. “I was consulting for a high-end wellness brand when I first encountered infrared technology,” he explains. “I was fascinated by the engineering precision required to create effective, safe infrared therapy products. When Rose approached me to join The Shape House, I saw an opportunity to combine my technical background with a genuine wellness mission.”
As Head of E-commerce and Product Design, Gilbert oversees everything from website functionality to product curation and quality assurance. He works directly with manufacturers to ensure that every product meets The Shape House’s rigorous standards for safety, effectiveness, and user experience.
Gilbert holds a degree in Industrial Design and is certified in UX Design. He’s passionate about creating products and experiences that genuinely improve people’s lives. Outside of work, Gilbert enjoys cycling, woodworking, and spending time in his own custom-designed home wellness space in Manchester, where he regularly tests new products and innovations.
Connect With Our Team
Have questions about infrared therapy or want to learn more about our products? Our team is here to help you on your wellness journey.