The home recovery market kept expanding this month, with new sauna products, a big brand entering the space and a clear move towards outdoor setups. Here is a short roundup of home wellness news from late July, with sources.
WellnessSpace launches a recovery-focused sauna
WellnessSpace Brands has launched RedZone, a sauna aimed squarely at post-exercise recovery rather than general relaxation. The pitch reflects how heat therapy is now marketed: as a measurable part of a training and recovery routine rather than a spa treat. If you are shopping for a home unit, it is a reminder to check what a sauna is actually designed and specified for. The launch was reported by Leisure Opportunities.
A large US group launches a home sauna and cold plunge brand
Rate, a major US financial services company, launched a direct-to-consumer brand called Rate Outdoors on 9 July, selling saunas, cedar cold plunge tubs, outdoor showers and furniture. A mainstream company moving into home wellness shows how far the category has travelled from its spa-only roots. It also points to more competition and, over time, keener pricing for buyers. The launch was announced through a press release carried by Yahoo Finance.
Saunas and ice baths move into the garden
A feature from Ideal Home sets out how saunas and cold plunges are increasingly being installed outdoors, in gardens rather than spare rooms, at a range of budgets. For anyone planning a home setup, an outdoor location can sidestep the space, ventilation and electrics headaches of fitting a cabin indoors, though you will still need a solid base and a weatherproof power supply. It is worth weighing indoor against outdoor before you commit.