No blockbuster product launches this fortnight, but the wider picture for home saunas is worth a look. The market is still growing, buyers are asking sharper questions, and the sauna plus cold plunge ritual keeps spreading across the UK.
Home saunas keep driving a growing global market
Industry analysts put the global sauna market at just over $1bn in 2026, up from about $954m in 2025, with the infrared segment growing faster than the market as a whole and the residential segment making up close to 60% of demand. More home buyers means more competition on price and features, which works in your favour if you are shopping for an infrared cabin or blanket. Market report.
Buyers are getting more technical, and cedar supply is tight
A June 2026 industry analysis flagged three shifts worth knowing before you buy. Red light and LED therapy is increasingly built into cabins rather than added on, buyers now scrutinise clinical evidence and EMF figures rather than wellness claims, and premium wood such as Canadian western red cedar is harder to source, pushing some makers towards alternative timbers. Ask for EMF readings and confirm exactly what the cabin is made from. The trends.
Sauna and cold plunge goes mainstream in the UK
Contrast therapy, alternating a hot sauna with a cold plunge, has moved from athletes and Nordic spas into everyday UK wellness, with a wave of design led studios opening. For home users it is a reminder that a plunge tub or even a cold shower pairs naturally with an infrared session, and you do not need a commercial setup to build the routine at home. More.
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